Brand Strategy

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What’s in A Brand Story? Before you dive into writing your brand story it’s important to know what a brand story IS NOT: It’s not the logo or your carefully chosen colors. It’s not that clever tagline or elevator pitch for prospective clients. Your brand story influences those things for sure, but its origins go […]

What’s In a Brand Story and How to Write Yours

Brand Strategy, Copywriting, Copywriting Tips

February 9, 2021

Womans hands are typing her brand story on a laptop

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Building an Identifiable Brand Starts with Having a Clear Voice  Six Tips for Finding Your Brand Voice Brand Voice is a pretty hot buzzword. You’ve probably heard it thrown around your circle of business friends. But most creative entrepreneurs aren’t sure what it means to have a brand voice for their business. Ask yourself this: […]

Six Tips to Finding Your Brand Voice

Brand Strategy, Copywriting, Copywriting Tips

February 5, 2021

Writer sitting on a bed with a computer

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Copywriting for Creatives “Ohhh, copywriting for creatives. That’s cool. So what exactly is that?”  Since launching this writing gig as a full-time biz, this question has been thrown at me at least 6,578 times. Give or take a few. Yeah, I get it. Unless you are writing copy (or being told by your website developer […]

Writing for Creatives

Brand Strategy, Copywriting

February 27, 2018

Woman sits on a step with an open laptop and her labradoodle beside her.

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Thoughts On Finding Your Voice When I was a girl, my daddy used to tell people that I had a high daily word quota. It was his loving way of saying that I talked a lot. And I did. I suppose I still do in the right circumstances, but being the one doing all the […]

Thoughts on Finding Your Voice

Brand Strategy, Copywriting, Words & Stuff

February 24, 2018

Amber Lea Copywriter for the Creative Entrepreneur.

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