What’s in A Brand Story? Before you dive into writing your brand story it’s important to know what a brand story IS NOT: It’s not the logo or your carefully chosen colors. It’s not that clever tagline or elevator pitch for prospective clients. Your brand story influences those things for sure, but its origins go […]

Building an Identifiable Brand Starts with Having a Clear Voice  Six Tips for Finding Your Brand Voice Brand Voice is a pretty hot buzzword. You’ve probably heard it thrown around your circle of business friends. But most creative entrepreneurs aren’t sure what it means to have a brand voice for their business. Ask yourself this: […]

5 Ways to Improve Your About Page “This has to be the hardest thing to write in the history of…well, ever!” – That’s the opening to an email I received last week with the subject line, HELP, written out in all caps. They weren’t wrong! Writing about yourself is one of the hardest things to […]